Our Story: Built to Last, Born to Protect

BubbleBunnys™ began in the summer of 2006 after two siblings lost their pet rabbit to a California heatwave. Heartbroken, they asked: What if we could make a bunny that lasted forever? In response, we developed a new standard of durability. Using highly tactile, sensory-focused, and stretchable materials, we created characters built for intense, everyday play—companions that could be twisted, tossed, and traveled with, always bouncing back in a world of disposable toys.

But a character built to survive life’s physical bumps soon found a deeper, protective purpose. Years earlier, while our founder was a student leader at Lehigh University, she experienced the devastating campus tragedy that took the life of Jeanne Clery. Out of that profound loss, a lifelong bond was formed with Jeanne’s mother, the late Mrs. Connie Clery. As a pioneer who spent 40 years transforming national campus safety, Mrs. Clery became our first Angel investor and our beloved "Clery" Godmother.

Today, we are bridging our durable design with Mrs. Clery’s legacy of protection through our newest character, AngelCakes™. As a small, independent team without corporate margins, we provide families and schools with storytelling tools that teach everyday safety, positive habits, and deep compassion. We aren't just making toys that are built to stay—we are building characters that protect, comfort, and heal.

(See the photo below of Mrs. Clery smiling with her BubbleBunny, and watch the video to learn more about her historic legacy. To read how our mission is expanding to honor others, please see the AngelCakes section below).